John Barksdale - Things You Should Put out of Your Mind While Discussing with Your Prospects
When you go to a discussion session with a prospect for persuading him/her to buy what you are offering, you are likely to think that you need luck. However instead of praying that luck should favor you, you should make efforts to handle the session effectively. Of course, you need to prepare well before the session. As John Barksdale quotes Benjamin Franklin, "By failing to prepare, you are preparing to fail." Not only that, you need to put certain things out of your mind during the session. Let us now look at what these thoughts are. Never keep worrying over your own problems As an entrepreneur, you may be facing some problems in your business, but those issues should not distract you when you discuss with your prospects. Remember that when you allow yourself to be distracted, you will not handle the discussions efficiently. Customers can easily sense that you are not in your element. This may repel them and so, your efforts to persuade them will not fructify. Never a...