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John Barksdale - Why Taking Calculated Risks In Life Is Important

Many people are of the opinion that, when it comes to the choice of taking a risk, they should always go with their intuition. However people often find it difficult to differentiate intuition with common sense. People mistake the uneasiness that they feel with their instinct telling them not to go ahead with something and thereby avoid taking risks, missing the opportunity to make some worthwhile progress in life. One will never be able to progress in their life until they step out of their comfort zone. The propensity to avoid risks has cost many people a lot and this is mainly because they are unable to assess risks appropriately. Whatever the reasons are, avoiding risks is bound to result in lost opportunities eventually. A lot of successful people have been repeatedly stressing the importance of taking calculated risks in life and it is high time that people took notice of it. In this article we shall discuss, why taking calculated risks in life is important. How fear influence
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John Barksdale, These Three Myths May Be Holding Back Your Business Success, How to Get Past Them

Although you have chosen a particular industry and launched your company, you may be procrastinating carrying out certain important tasks such as hosting your website, opening a good LinkedIn profile, and so on. Your notion is that these tasks can wait until your business picks up. You may not realize that by not carrying out these important tasks immediately after you have launched your company, you are postponing your business success itself. This means that you are misled by certain myths. You should dispel these myths so you can unshackle yourself from those things that hold back your business success. Myth # 1 - Mine is just a start-up company and hence, I do not need to do these tasks now. You may think that there are strong reasons to decide to do tasks at a later date, but the fact is that by not carrying out these tasks immediately after launching your company, you are making others think that you are unprofessional. Not only that, if you ensure to do them on time, other
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John Barksdale, The Level of Business Success You Achieve Can Be Greater Than Your Efforts

Once you launch your company, you start making efforts not only to run the business smoothly, but also to make your company grow. You do not ignore any avenue that can help you achieve this aim. Experts say that the results you get can be much greater than the sincere efforts you put in. You may be surprised to hear this statement but you should know why they say so. Let us find out. Mind-set Your efforts do not work alone. In fact, you are putting your heart and soul into what you do. You change your mind-set and attitude so as to suit your aim of achieving your business goals because you have come across what Zig Ziglar has said, "Your attitude, not your aptitude, determines your altitude." You have heard or you have read that John Barksdale, an entrepreneur of very high repute, also quotes this frequently. To cut the long story short, your efforts accumulate greater power thanks to your optimistic attitude. Confidence Another factor that readily blends with your
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John Barksdale, Can You Script A Conversation for Having Discussions with Your Customers?

As an entrepreneur, you may have to meet your prospects a number of times for persuading them to buy your products and for closing the deals. But can you go with a prepared script when you go for such discussions? Let us find out. A few experts say that you can go with a prepared script for discussing with your prospects It is true that a few experts opine that you can go with a prepared script when you go for discussions with your prospects. This means that you should have a mental rehearsal within yourself so you can have a fair idea of the questions you anticipate that your prospects will ask. This will help you prepare your answers for their queries. In other words, these experts insist on the importance of good preparation before you go for discussions with your prospects. Of course, there is no denying the fact that preparations are very important when you go for discussions with your prospects or when you have to make vital decisions. As John Barksdale quotes Benjamin
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John Barksdale, 4 Brand Strategies to Swear By

Branding is the process of creating an identity for your brand, which is unique and helps you stand out and be noticed. Branding is not an easy feat and many a times in the process of creating a brand and the hurry that exists, the branding remains uninteresting and usually copied from similar brands. It is easy to pick up an existing, successful branding idea and try to make it yours but rest assure it will not get you famous. So what is branding strategy? Branding strategy is when you are able to think out of the box to brand your company or product that you come across as unique and interesting. What are these Strategies? Understand your product and what the USP is. It is also crucial to know what are the features of your product that are not appealing. Step one is to sell your USP. Step two is to not lie about the product’s problems. For instance a jam brand that lasts only two weeks but it made of pesticide free produce, the chances of people not picking it for its shelf lif
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John Barksdale, How to Find Joy in Your Entrepreneurial Journey

It has been proven beyond doubt that entrepreneurs who shun the traditional path and use offbeat methods for carrying out their business related tasks are likely to enjoy their journey better. They are likely to out-smart most of their competitors who choose to go by the traditional path.  Let us see how and why. What do those who choose the traditional path do? Those entrepreneurs who choose to go by the traditional path always try to adopt the ways of their predecessors who have succeeded by using them. They unfortunately do not realize that circumstances in the commercial world are constantly changing. They also do not realize that they have to adopt new and unique ways that can help them confront the changed circumstances more confidently and effectively. Since they are conservative minded, they are unwilling to unshackle themselves from the age-old ways, most of which might have become obsolete and useless. That is the reason most of the businesses that refuse to change the
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John Barksdale - Things You Should Put out of Your Mind While Discussing with Your Prospects

When you go to a discussion session with a prospect for persuading him/her to buy what you are offering, you are likely to think that you need luck. However instead of praying that luck should favor you, you should make efforts to handle the session effectively. Of course, you need to prepare well before the session. As John Barksdale quotes Benjamin Franklin, "By failing to prepare, you are preparing to fail." Not only that, you need to put certain things out of your mind during the session. Let us now look at what these thoughts are. Never keep worrying over your own problems As an entrepreneur, you may be facing some problems in your business, but those issues should not distract you when you discuss with your prospects. Remember that when you allow yourself to be distracted, you will not handle the discussions efficiently. Customers can easily sense that you are not in your element. This may repel them and so, your efforts to persuade them will not fructify. Never a
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